Description: 

Quality function deployment （QFD） is a “method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.”，[1] as described by Dr. Yoji Akao, who originally developed QFD in Japan in 1966, when the author combined his work in quality assurance and quality control points with function deployment used in value engineering. 

QFD is designed to help planners focus on characteristics of a new or existing product or service from the viewpoints of market segments, company, or technology-development needs. The technique yields graphs and matrices. 

QFD helps transform customer needs （the voice of the customer [VOC]） into engineering characteristics （and appropriate test methods） for a product or service, prioritizing each product or service characteristic while simultaneously setting development targets for product or service

Duration: 

One （1） day

Benefits: 

1.Customer driven 

2.Competitive analysis 

3.Reduced development time 

4.Reduced development costs 

5.Documentation

Who Should Attend: 

R&D department stuff,Marketing department stuff

Key Topics: 

The voice of the customer （VOC） - Why it is important to effective New Product Development. 

1.Introduction to QFD – （What? Where? Why?） 

2.Definition of QFD. 

3.History of QFD. 

4.Who uses the method? 

5.Customers define quality… 

6.Spoken and unspoken customer requirements. 

7.How the quality improvement tools work together. 

8.Roadmap for QFD. 

The QFD methodology – （A tour round the ‘House of Quality'） 

9.Customer requirements. 

10.Company measures （design requirements）. 

11.Establishing specification targets. 

12.Exposing bottlenecks. 

13.Benchmarking – customer & technical competitive assessments. 

14.Prioritising using the ‘Voice of the customer'. 

15.Examples – QFD in practice. 

Phases of QFD – （From customer to manufacture） 

16.Moving from phase to phase. 

17.Focusing – New, difficult, important. 

18.Four phase roadmap. 

Gathering the voice of the customer 

19.Who is the customer? 

20.Methods for gathering the customer requirements （spoken and unspoken）. 

21.Customer focus groups. 

22.Prioritising the requirements. 

23.Competitive assessment. 

Implementing QFD – （How to get a successful start） 

24.When to apply QFD. 

25.Critical success factors. 

26.Evaluating QFD activities. 

27.Selecting a project. 

28.Common mistakes.