Description:

Concept Engineering is a compendium of techniques synthesized by the Center for Quality of Management （CQM） and MIT 

A process for gathering and integrating customers’ requirements into new product or service concept generation and selection. 

1.gathering customer requirements 

2.interpreting and prioritizing those requirements 

3.generating and selecting concept solutions that best satisfy the requirements.

Duration: 

Two （2） days

Benefits: 

1.Structures a methodology for the “fuzzy front-end” of product development 

2.Enables the team to ground itself in images of customers’ environment of use 

3.Provides a thorough exploration of potential solutions 

4.Provides a self-documenting process 

5.Produces cross-functional alignment

Who Should Attend: 

R&D department,Marketing department

Key Topics: 

1.Gain the “feel” of the customer; experience their world 

2.Transform our understanding into customer requirements 

3.Establish the importance of each requirement and criteria for concepts 

4.Generate concepts 

5.Select concepts