Strategy Map

A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organisation or management team. It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid 1990s. The first diagrams of this type appeared in the early 1990s, and the idea of using this type of diagram to help document Balanced Scorecard was discussed in a paper by Kaplan & Norton in 1996.

The strategy map idea featured in several books and articles during the late 1990 by Kaplan & Norton and others, including most notably Olve and Wetter in their 1998/9 book Performance Driver.
Across these broad range of articles, there are only a few common attributes: strategy maps show each objective as text appearing within a shape （usually an oval or rectangle）; there are relatively few objectives （usually less than 20）; the objectives are arrayed across two or more horizontal bands on the strategy map each band representing a 'perspective'; and broad causal relationships between objectives is shown with arrows that either join objectives together, or placed in a way not linked with specific objectives but to provide general euphemistic indications of where causality lies.

Despite these concerns, the 'standard' set of perspectives remains the most common, and traditionally is arrayed on the strategy map in the sequence （from bottom to top） "Learning & Growth", "Internal Business Processes", "Customer", "Financial" with causal arrows tending flow "up" the page.

Figure 1: The strategy map:

Figure 2: How to use strategy map to find out the improvement projects:

Courses：

Strategy Map：Click Here!

Cooperation Mode:：

1.Venus Consulting provide two days strategy mapping training to clients;

2. Venus Consulting help the clients to finish the strategy map.